Privacy policy

Effective Date: March 15, 2026

Backliv respects your privacy and is committed to protecting your personal data in accordance with the EU General Data Protection Regulation (GDPR) and the Data Protection Acts 1988–2018 of the Republic of Ireland. This policy explains how we collect, use, and safeguard your information when you visit www.backliv.com.

1. Information We Collect

To provide a seamless shopping experience, we collect and process the following categories of personal data:

  • Identity Data: Name, username, or similar identifiers.

  • Contact Data: Billing address, delivery address, email address, and telephone numbers.

  • Financial Data: Payment card details (processed securely via encrypted, PCI-DSS compliant third-party gateways like Stripe or PayPal).

  • Transaction Data: Details about payments to and from you and details of products you have purchased from us.

  • Technical Data: IP address, browser type, device identifiers, and time zone settings.

2. Legal Basis for Processing

Under the GDPR, we only use your data when the law allows us to. Most commonly:

  • Performance of a Contract: To fulfill your order, process payments, and arrange delivery.

  • Legitimate Interests: To improve our website, services, and overall customer experience.

  • Compliance with Legal Obligations: To comply with tax, accounting, and consumer protection laws.

  • Consent: For marketing communications (you can withdraw your consent at any time).

3. Data Security & Encryption

To protect your personal information, we follow industry best practices and use advanced security measures. All sensitive information (such as credit card data) is encrypted using Secure Socket Layer technology (SSL) and stored with AES-256 encryption.

4. Third-Party Services & Disclosure

We do not sell or lease your personal data to third parties. We only share data with essential service providers:

  • Payment Processors: To handle transactions securely.

  • Shipping & Fulfillment Partners: To deliver your orders within Ireland and the EU.

  • Analytics Providers: (e.g., Google Analytics) to help us understand and improve website usage.

5. Cookies

We use cookies to enhance your browsing experience. You can manage your cookie preferences through your browser settings. Please note that disabling cookies may affect the functionality of certain parts of our website.

6. Your Rights Under the GDPR

As a resident of the European Union (Ireland), you have specific rights regarding your personal data:

  • Right of Access: Request a copy of the data we hold about you.

  • Right to Rectification: Request that we correct inaccurate or incomplete data.

  • Right to Erasure: Request that we delete your data (the "Right to be Forgotten").

  • Right to Restriction: Request that we limit the processing of your data.

  • Right to Data Portability: Request a transfer of your data to another service provider.

To exercise any of these rights, please contact us at support@backliv.com.

7. Contact Information

For questions regarding this Privacy Policy or our data practices, please reach out to us:

  • Legal Entity: Backliv

  • Website: www.backliv.com

  • Email: support@backliv.com

  • Timezone: Ireland (GMT/IST)